I want it to be inspirational, and for designers to be able to see how design history can be relevant to today’s practice.” “We wanted to find a good balance between strong visual presentation and insightful but brief text. “I think the appeal this has is that there isn’t that much out there that focuses on individual pieces of design, and does it in a short, manageable format that designers can read quickly, and get something out of it,” Tochilovsky says. Some of the future subjects for Flat File, the website, include Push Pin Studios’ Almanack and Karl Gerstner’s Capital magazine. A related exhibition included actual flatfile cabinets where each drawer focused on an individual designer. The Lubalin Center, which is open by appointment to anyone interested in browsing its extensive collection of design and typographical ephemera, recently celebrated its 30th anniversary. This is all in one week,” Tochilovsky says. The mailing list we set up for it grew by 1,500 subscribers. In the first five days that one post about Fact: magazine was viewed 4,300 times. “The first tweet about it was seen by 16,000 people 2,000 viewed the site in its first day. The site has already garnered significant attention from the design and typography community although there was no fanfare about Flat File’s launch.
#Lubalin font history archive#
“A fortuitous meeting with a web designer, Anton Herasymenko, who visited the archive to browse, and a brief chat, got the ball rolling” he added. “It feels like it took us a few years to get to this place where we could think this up but the actual project took only a few weeks,” says Alexander Tochilovsky, curator of The Herb Lubalin Study Center and the man who edits the site, providing insightful context and history about the works. “Part of the founding team of the International Typeface Corporation (ITC) and the principal of Herb Lubalin Inc, it was hard to escape the reach of Herb during the 1960s and 70s” writes Design is History on the iconic typographer and designer whose inventiveness made him one of the most successful art directors of the 20th century.Ī graduate of the Cooper Union in New York himself his work is celebrated once again with the newly launched website Flat File which will showcase singular works of graphic design from its collection on a weekly basis. The creative force behind the forward thinking magazines Avant-Garde, Eros and Fact, Lubalin was a constant boundary breaker on both a visual and social level. Images from: Pixabay, Wikipedia,, Shutterstock, Adobe Stock, Works Design Group, Fiverr,, Buzzfeed,, , hyperallergic.Most people recognize the name Herb Lubalin in association with the typeface Avant Garde yet his career spanned a much wider scope than that. Music used: “Quest for the Best”- David Reilly “Wheels of Industry”- Robert Sharplesĭirected and produced by- Michael McDougall blogs/news/ten-things-you-should-know-about-herb-lubalin the-age-of-information/the-new-yorkschool/681-herb-lubalin Purvis, “Megg’s History of Graphic Design,” published by John Wiley and Sons 2016ī/technology/photocomposition Submitted in partial fulfillment of GRC 205, History of Design at CSN. Directed and produced by Michael McDougall.
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